Time and again, investors say:’I don’t invest in ideas; I invest in people.’ What this means is capable people with good ideas are far more valuable than inept people with good ideas.
There is no doubt that you, and the key people who work in your company, will receive considerable scrutiny from investors, customers, suppliers and anyone else with an interest in your business. People are your company’s most important asset. Not adequately addressing this issue in a business plan is a serious failing. Luckily, it’s one of the easiest parts to write down.
Business Planning can help you Build the Right Team