More than half of young people in Sub-Saharan Africa, who make up the largest part of the population, are born into poverty, growing up in communities that offer no hope. Most have no ethical role-models nor do they believe that they have purpose or equal value to others.
In response to this problem, and consumed by a vision of young Africans living purpose-filled lives and leading Africa into its full social and economic potential, gold-youth was founded in 2004. The name gold means “generation of leaders discovered”. We see gold in every young person no matter what their circumstances. We believe that Africaʼs greatest resource is its young people. gold-youth’s primary focus was to test and scale the methodology of youth peer education where positive peer pressure is structured to bring about sustained community change through an “each-one-reach-one” approach. In 2011, gold-enterprises (legally registered as gold Consulting) was started as an innovative, for-profit social enterprise (Pty) Ltd. gold-youth is 100% owner of gold-enterprises.
What we see
gold has a vision: To see a generation of ethical young African leaders confronting the root issues of youth risk behaviour, unemployment and poverty, through uplifting their communities and imparting vision and purpose to present and future generations.
How we do it
gold-youth has a mission: To roll out quality youth peer education programmes in alignment to the gold Model thereby empowering youth peer leaders to become positive role models and agents of social and economic change.
gold-youth uses the theory of youth peer education where positive peer pressure is structured to bring about sustained community change at scale through an ‘each one reach one’ approach.
gold has an audacious goal: To develop a million young African leaders with character and integrity to mobilise their generation with the knowledge, tools and support to reach their full potential, with concrete results in social behaviour change, education & job creation.